Client: Tobacco Free California
Project: Nicotreats
The new trend in tobacco is sweet. E-liquids, shisha, and smokeless tobacco are all being sold in bright, colorful packaging and flavored like candy. Why? To create a smoke that’s less harsh and more attractive to teens. For our “Nicotreats” pitch campaign, I constructed this gingerbread-house-without-gingerbread by hand, using over 400 cigarettes.